V Rum

V Rum was founded by husband-and-wife duo Carl Churchill and Nicole Churchill, driven by a desire to create something truly different. V Rum is a premium Great British rum, crafted in the heart of Southampton. Built from the ground up, it’s made with care, responsibility and a belief in doing things the right way, not the easy way.

At V Rum, every bottle tells a story of craft and care. As an award-winning Great British rum, crafted and distilled in Hampshire, we set out from the start to make sustainability part of our identity.

We believe great British rum should not only taste exceptional, but be made properly. That means taking responsibility for how it’s produced, not treating it as an afterthought, but building it into every decision we make.

The name “V” is inspired by the Roman numeral for five, celebrating not only their fifth business venture together, but also the five key steps in the distillation process that give every bottle its character and depth of flavour.

A true modern expression of British rum, shaped by local roots and a commitment to proper craft.